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Your packaging checklist: logo, barcode, capacity statement …
your-packaging-checklist-logo-barcode-capacity-statement<p>There are a lot of guidelines, regulations, and even laws that stipulate what you should and shouldn’t put on your product label. Let’s go through some of the elements of a complete label and what should be included.</p> <p>Please note, there are different regulations for different kinds of products. You will want to do your research for your particular product and product category to make sure that your product label complies with regulations. The regulations for cosmetic products, for example, are different than for beverages.</p> <p>Let’s take a look at the elements included on a typical cosmetic product label.</p> <table cellspacing=0 cellpadding=0 align=center> <tbody> <tr> <td><a href=http://3.bp.blogspot.com/_NDMAxTZTtNc/SoHWKZWWPQI/AAAAAAAAAGI/DQZ3lB1Tnsg/s1600-h/samplelabel.png><img src=http://3.bp.blogspot.com/_NDMAxTZTtNc/SoHWKZWWPQI/AAAAAAAAAGI/DQZ3lB1Tnsg/s320/samplelabel.png alt= border=0 /></a></td> </tr> <tr> <td>Please click on image to enlarge.</td> </tr> </tbody> </table> <p>Logo. Your product should have it’s own logo. A container typically contains a product that is one of many offered by a company. Think of Suave ® shampoo. It has it’s own logo. Suave ® is one of the brands owned by Unilever ®. You have to look hard to find Unilever ® on the Suave ® bottle. Think of your products as brands offered by your company.</p> <p>Statement identifying the commodity. This should tell your customers what’s in the bottle, what it’s used for, why it’s special, and why they need it. This should be featured prominently. Examples could be “Hydrating facial cream that reduces lines and wrinkles” or “Refreshing mouth rinse for reducing bad breath.” Who doesn’t want fewer wrinkles and reduced bad breath?</p> <p>Net quantity/capacity statement. You need to tell your customer how much they’re getting. Is there a dozen? How many ounces? Fluid ounces? You also need to provide the metric equivalent. In this case, 6 fl oz / 180 ml. This is typically included on the front panel at the very bottom.</p> <p>Sales copy. If you’ve read any of the other articles in this blog, you know that you’ve got <a href=http://blog.containerandpackaging.com/search?q=seconds>less than three seconds</a> to persuade a customer to buy your product. USE SALES COPY. You want to sell your product right? Use your label to do that. It’s your best salesperson.</p> <p>Ingredients. Many consumers have allergies to different ingredients. Providing a list of ingredients can help influence their purchase. This may also be required by various regulating organizations; you’ll want to research what’s required.</p> <p>Contact information. You need to include the name and place of business of the product’s manufacturer, packer, or distributor. You will want to provide some way for your customers to contact you if need be. This is also required by most regulatory agencies.</p> <p>Bar Code. Bar codes, or UPCs, are amazing and they’re everywhere. You can apply to the Uniform Code Council (UCC) for permission to enter the UPC system. There is an annual fee for the privilege. In return, the UCC provides you with a six digit ID number (the first 6 digits of the bar code) as well as guidelines on how to use it. The remaining five digits of the UPC are your item number(s). The 12th digit is automatically generated. <a href=http://electronics.howstuffworks.com/upc.htm>Read this article from howstuffworks for more information on UPCs</a>.</p> <table cellspacing=0 cellpadding=0 align=center> <tbody> <tr> <td><a href=https://www.containerandpackaging.com/decoration/samples.asp><img src=http://4.bp.blogspot.com/_NDMAxTZTtNc/Sqgfe8ZyDwI/AAAAAAAAAHI/TdEzpPv4ERk/s400/printsamples.jpg alt= border=0 /></a></td> </tr> <tr> <td>Click to <a href=https://www.containerandpackaging.com/decoration/samples.asp>order a free print sample</a> from Container & Packaging Supply</td> </tr> </tbody> </table> <p>Container & Packaging Supply has 4 printed samples that you can order for FREE to help you get your own package design ready. They can also help you with artwork and printing. Call 1-800-473-4144 for more information.</p>
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