Storage containers save lives by leading consumers to marrow center

storage-containers-save-lives-by-leading-consumers-to-marrow-centerIf I've learned anything in this industry it's that packaging isn't only about what meets the eye. You may see a pallet of <a href=https://www.containerandpackaging.com/catalog/plastic-bottles/7/>bottles</a>, a display of<a href=https://www.containerandpackaging.com/catalog/plastic-jars/8/> jars</a> or a whole shelf weighed down with <a href=https://www.containerandpackaging.com/catalog/plastic-tubs/9/#0,0&0&0&0&0&0&0&9&0&0&list&0&0,0>storage containers</a>, yet the concept of what brought those bottles, jars and storage containers into being is of great interest as well. Every container has a story, from the product's inception to its final appearance. Some stories are bland while others are moving, read on to learn how some storage containers are using the sting of a cut to promote lifesaving actions. Help I've cut myself and I want to save a life <a href=http://www.helpineedhelp.com/#/>Help</a> is a company that sells medical aids to treat specific symptoms (take their products Help I have a stuffy nose or Help I have a headache for instance) in a manner different from over-the-counter medications that are packed with extra and in their opinion, unneeded drugs. The company recently began packaging a special version of their <a href=http://www.helpineedhelp.com/#/cut>Help I've cut myself</a> products in paper storage containers with the added tagline & I want to save a life. <a href=http://www.helpineedhelp.com/#/marrow>Help I've cut myself & I want to save a life</a> storage containers contain the typical product, 16 adhesive bandages to be used in the case of an accident that causes bleeding (just like a band-aid). What makes this product so special is Help's partnership with the world's leading bone marrow donor center to offer an extra component, a bone marrow registry kit. Marrow registry comes to the rescue Each year 10,000 people in the U.S. are in need of a bone marrow transplant. To add to their fears and stress the task of finding a matching donor is bleak and often unsuccessful. One family from Germany found themselves in this situation in the early nineties and decided to do something about it. Today Deutsche Knochenmarkspenderdatei DKMS, German Bone Marrow Donor Center) has over 3 million registered donors who have been involved in nearly 30,000 transplants. The organization is hoping to increase those numbers through their partnership with Help. How packaging can help save lives Help and DKMS work beautifully together through Help I've cut myself & I want to save a life. Consumers will find swabs and a pre-paid envelope along with the bandages when the storage containers are opened. The swabs can then be used to lightly brush the injured area, pick up some blood and be sent back to DKMS, where that individual's information will be added to their registry. The bandages can then be used to cover the injury, like nothing ever happened. <a href=http://www.youtube.com/watch?v=cC0HYWMx8ik>See Help's interesting how-to video if you aren't squeamish or frightened by a guy dressed up as a knife.</a> It's obvious that the end user was kept in mind in this instance. Obviously this product works well for both companies, but in the end it's the consumer who will have the means of comfort from their injury and a special sense of hope and connection to someone who may be struggling to stay alive. Most people don't go out of their way to join marrow registries, but this product presents a convenient method to make a difference in the world. That's powerful work for a bunch of storage containers. Packaging for a cause Cause packaging can be a touchy issue, but if your product could be tastefully linked to another, with the convenience of the consumer in mind, don't be afraid to try something new. Aligning products packaged in storage containers from similar or supportive industries may open up additional opportunities and expand growth potential for your business. When all is said and done, we're all here to sell products and run businesses. Profits and margins will always matter and should never be discarded as unimportant. But keep in mind how empowering it is to witness or take part in something that is important and often larger than yourself or your business. If cause packaging inspires you give it a whirl. It might be business, but no business is more powerful than when hearts are involved. What are your thoughts on cause packaging? Post a comment.