Five things you must know about successful packaging

five-things-you-must-know-about-successful-packaging<p>Here are 5 vital things you need to know as you start on your journey that packages your product to sell:</p> <ol> <li>You can&#8217;t have a product without a package. Just think about potato chips and eggs for example. How could you sell them unbroken and undamaged without a package?</li> <li>The package could cost more than what is inside. The rule of thumb is that the package should be 8-15% of the total cost on average. 10% of every dollar spent at retail is directly attributable to packaging.</li> <li>Your package has to sell the product not just protect it. The average consumer spends just 2.6 seconds making a decision whether to pick up your product or not. So your packaging better be on target to the right audience with the right message.<a name=more></a></li> <li>Most packaging materials suppliers like large quantity orders. It&#8217;s hard to find a supplier for small quantities. The double edged sword is that you don&#8217;t have large orders when getting started.</li> <li>Packaging trends and innovations can influence whether your product will ever get onto the store&#8217;s shelf. The secret is in knowing what is going to be the &#8220;issue&#8221; of the future or what might be mandated as a &#8220;must have&#8221; in your product packaging.</li> </ol> <p>Adapted and Condensed from (used with permission):<br /> <a href=http://packaginguniversity.com/blog/?p=185>5 Things Every Business Needs To Know About Packaging</a><br /> JoAnn Hines, The Packaging Diva<br /> <a href=http://www.packagingdiva.com/>www.packagingdiva.com</a></p>