Discover Olympic magic beyond TV, through product packaging

discover-olympic-magic-beyond-tv-through-product-packaging<p>Michael Phelps made Olympic history, again. Kristen Armstrong proved that age is merely a number. And the country fell hard for the U.S. Women Gymnastics' fab five. It's Olympic time once again. Though the sweat-clad drama may play out on our television screens, packaging designs serve as a means to capture the Olympic spirit in corner stores throughout the country. See how brands are supporting Team USA through their product packaging.</p> <hr /> <div><a href=http://4.bp.blogspot.com/-v8T7DOqdo00/UBldSKlP0wI/AAAAAAAAAeg/WBqXYkqMsbc/s1600/Coke+-+punch.jpg><img class=aligncenter src=http://4.bp.blogspot.com/-v8T7DOqdo00/UBldSKlP0wI/AAAAAAAAAeg/WBqXYkqMsbc/s400/Coke+-+punch.jpg alt= width=375 height=158 border=0 /></a></div> <h3 style=text-align: center;>Coca-Cola</h3> <p style=text-align: center;>We tweeted about some <a href=http://mwmgraphics.blogspot.ca/2012/05/coca-cola-london-2012.html>groovy and colorful cans</a> in early June, but Coke pushed the boundaries in a more subtle fashion with this line, maximizing the use of stark white athletic silhouettes. Gymnasts or hurdlers, the popular beverage company pays homage to them all.</p> <hr /> <p style=text-align: center;><a href=http://2.bp.blogspot.com/-hwbw46q2twc/UBldWQN-leI/AAAAAAAAAfk/iMZjVzeDyPs/s1600/Powerade+-+power+forward.jpg><img class=aligncenter src=http://2.bp.blogspot.com/-hwbw46q2twc/UBldWQN-leI/AAAAAAAAAfk/iMZjVzeDyPs/s400/Powerade+-+power+forward.jpg alt= width=318 height=245 border=0 /></a></p> <h3 style=text-align: center;>Powerade</h3> <p style=text-align: center;>Powerade aimed to not only remind consumers of the Olympics, but to use their packaging to serve as a trading card of sorts, showcasing a different sports warrior on each beverage flavor. From well-known ballers like Derrick Rose and Lebron James to decathlete Ashton Eaton and 19-year-old Juan Agudelo representing USA Soccer.</p> <hr /> <p style=text-align: center;><a href=http://1.bp.blogspot.com/-ItbJwLzJ5Vo/UBldXtP2_nI/AAAAAAAAAgQ/FGOM5t_JH50/s1600/Wheaties+-+Jenner.jpg><img class=aligncenter src=http://1.bp.blogspot.com/-ItbJwLzJ5Vo/UBldXtP2_nI/AAAAAAAAAgQ/FGOM5t_JH50/s400/Wheaties+-+Jenner.jpg alt= width=221 height=327 border=0 /></a></p> <h3 style=text-align: center;>Wheaties</h3> <p style=text-align: center;>In classic Wheaties form, the General Mills brand decided to celebrate the Olympics through honoring past participant, Bruce Jenner. I wonder what the Kardashian ladies have to say about that getup.</p> <hr /> <p style=text-align: center;><a href=http://2.bp.blogspot.com/-i_Oa_WWCkak/UBldUu5HS9I/AAAAAAAAAfI/IfWB8-ZquKU/s1600/CornFlakes.jpg><img class=aligncenter src=http://2.bp.blogspot.com/-i_Oa_WWCkak/UBldUu5HS9I/AAAAAAAAAfI/IfWB8-ZquKU/s400/CornFlakes.jpg alt= width=208 height=277 border=0 /></a></p> <h3 style=text-align: center;>Corn Flakes</h3> <p style=text-align: center;>Simple patriotism is the phrase that comes to mind at first glance of the Kellogg's Corn Flakes special Olympic packaging. Nothing exudes pride for team USA like an American flag on display behind the smiling face of an Olympian.</p> <hr /> <p style=text-align: center;><a href=http://2.bp.blogspot.com/-M8K8gUEhPYc/UBmMnqsZn1I/AAAAAAAAAkA/S2jnu67lgQ8/s1600/Downy.jpg><img class=aligncenter src=http://2.bp.blogspot.com/-M8K8gUEhPYc/UBmMnqsZn1I/AAAAAAAAAkA/S2jnu67lgQ8/s400/Downy.jpg alt= width=157 height=302 border=0 /></a></p> <h3 style=text-align: center;>Downy</h3> <p style=text-align: center;>Not the first product you might imagine to don a specialized appearance for the Olympics, Downy detergent takes a subtle yet moving approach to honoring our country's athletes.</p> <hr /> <p style=text-align: center;><a href=http://3.bp.blogspot.com/-vOxNkR6atA4/UBmMtv3DhkI/AAAAAAAAAkI/iLG667FnNyQ/s1600/Tide.jpg><img class=aligncenter src=http://3.bp.blogspot.com/-vOxNkR6atA4/UBmMtv3DhkI/AAAAAAAAAkI/iLG667FnNyQ/s400/Tide.jpg alt= width=214 height=315 border=0 /></a></p> <h3 style=text-align: center;>Tide</h3> <p style=text-align: center;>When it comes to standout packaging it's hard to compete with the bold and bright hue of a Tide detergent bottle. Yet, the sweeping iconography of our country's star spangled banner is beautifully incorporated into the label and closure decoration.</p> <hr /> <p style=text-align: center;> <p><b>Pride for Team USA is on full display! Happy Olympics everyone! </b></p>