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CPS is syndicated … really simply sindicated (RSS)
cps-is-syndicated-really-simply-sindicated-rss<p>You’ve probably seen this little icon around. This is the RSS icon. What is RSS? RSS stands for “really simple syndication.” Here’s how it works. I know you probably won’t admit it … but you’ve probably listened to Delilah. Every night on over 236 radio stations (about 7 million listeners) you can hear Delilah taking requests, playing songs, and telling you to “Love Someone.” Delilah actually lives in Washington, yet her “content” is “syndicated” or “distributed” across the entire United States. RSS works very similarly to this.</p> <p>Think of how you get your newspaper, the TV Guide, and your copy of People magazine (I’ve seen it on your counter Ben!). You “subscribe” to these services by sending in a postcard that says, “I give you money, you mail me magazine.” The publisher or “syndicator” receives your request and begins to “feed” you your magazines via your mailbox, and making withdrawals from your credit card.</p> <p>RSS works very similarly (except that it’s usually free): You click on the RSS icon and “subscribe.” The “syndicator” or website then “feeds” the content to your aggregator. An agre-what?! An aggregator is a mailbox for all of your feeds; often called a news reader or feed reader. Many of you use an aggregator without even knowing it: iGoogle, Google Reader, Microsoft Outlook, Yahoo and more can be configured to “aggregate” or collect your RSS feeds.</p> <p>Bear with me … I know that explanation is far from really simple, but compared to micrbiological astrophysics, it is. Let’s talk about the benefits of what an RSS feed can do for containerandpackaging.com.</p> <p>Everyone has a default homepage when they open their web browser. Some people have set their default to be Yahoo, iGoogle, MSNBC, Facebook, etc. The number of people that have set containerandpackaging.com to be their homepage are VERY few (and those that have probably all work here). If we can get a presence on their homepage, then they’ll get to see us EVERY time they open a new browser. As I’ve heard Sandy say … “This is huge.”</p> <p><a href=http://4.bp.blogspot.com/_P-XmxGYV5TU/SgIb-VSGXjI/AAAAAAAAARo/9KOnrOg9CfI/s1600-h/Picture+1.png><img src=http://4.bp.blogspot.com/_P-XmxGYV5TU/SgIb-VSGXjI/AAAAAAAAARo/9KOnrOg9CfI/s200/Picture+1.png alt= border=0 /></a>Here’s my iGoogle homepage (click image to enlarge). This is an aggregator. Rather than going to the boring Google search engine page, I can go to a search engine page that has content that I need and want. Each one of these boxes is a feed that I’ve “subscribed” to.</p> <p>I’ve set up a countdown to my 5 year anniversary (I’m registered at Target), I’ve got Japanese flash cards (today’s word is most apropos, don’t you think?), I’ve got news articles from Website Magazine and WebPro News “fed” directly into my homepage. And the best of all … I have all of the CPS NEW ITEMS fed to this page too. Throughout my day/week/month I can keep tabs on new happenings on sites and topics that I’m interested in. Not a bad service to offer to our customers. Right?</p> <p><a href=http://1.bp.blogspot.com/_P-XmxGYV5TU/SgIguyo1oHI/AAAAAAAAASA/MYwdclqfikQ/s1600-h/Picture-3.png><img src=http://1.bp.blogspot.com/_P-XmxGYV5TU/SgIguyo1oHI/AAAAAAAAASA/MYwdclqfikQ/s200/Picture-3.png alt= border=0 /></a>Currently we have created three RSS feeds: Closeout Items, New Items, and Overstock Items. In the future we will also provide an RSS feed for our articles. This will help us gain better rankings and position us as an industry expert.</p> <p>Anyone can subscribe to one or all of our feeds by doing clicking on any of the RSS icons located on our website (click image to enlarge).</p>
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