Cosmetic jars learn from motivational posters and package with meaning

cosmetic-jars-learn-from-motivational-posters-and-package-with-meaningLet me tell you a little story. A few weeks ago a colleague of mine (let's call this fictitious character Stephen) brought a funny, anti-motivational poster to my attention. This particular piece hit home for me because it targeted my work, my pride and glory: blogging. Blogging “ Never before have so many people with so little to say said so much to so few. I'm not above laughing at myself and I really enjoyed this image (at least until Stephen left¦ I spent a few hours crying in my car), especially because the principle of the message is true, for every business or profession, not just blogging. You can write or package products all you want, but without a concrete connection to the desired audience efforts often go unnoticed. I don't write for the CPS Blog day-in and day-out with the intent to gab incessantly about packaging news, tips and innovations whether my readers want to read about it or not. Instead I'm here to offer the most vital and helpful intel, meant to assist packagers along the journey to discover the jar for cosmetics that works best for them, one step at a time. I'm guessing the same can be said about the way your product is marketed. Finding a jar for cosmetics that is aesthetically and functionally suitable for specific needs is a hefty task, but that storied combination is the key to success. <a href=http://www.gcimagazine.com/business/manufacturing/packaging/141234533.html>Opportunity for Creating a More Meaningful Experience</a> an article in GCI's March issue says, There is a true opportunity for creating a more meaningful experience in developing a package that goes beyond expectations¦ I’ve decided it’s time to embrace that opportunity, both for myself and for fellow packagers. Remember the disheartening poster? It’s time to show all those naysayers what our products are really made of. Containers are more than what they seem, a beautiful and usable jar for cosmetics is capable of leaving a meaningful impression, a connection between the product and the consumer, a surefire win for packaging. Establish a jar for cosmetics based on a meaningful issue So, how do you connect with consumers? Highlight your product in the light of something people care about. Take sustainability for instance. The green movement has hit the packaging industry hard (<a href=http://blog.containerandpackaging.com/search/label/Environmental%20Impact>just reference our blog posts and you'll see!</a>), sustainability is something many people care about, so much so that, as the GCI article puts it, It's as if sustainability is no longer an inquiry but a requirement in the procurement process. Connect with people based on this cause, promoting the use of less or recycled materials (we can hook you up with a <a href=https://www.containerandpackaging.com/sitesearch.asp?search=pcr%20jars>post-consumer resin jar for cosmetics</a>) and open the door to continual consumer insights. A jar for cosmetics communicates through material and decoration It's also wise to capitalize on the specific market your jar for cosmetics is made to appeal to. Material and decoration choices can assist a jar for cosmetics in its efforts to communicate qualities. For instance, <a href=https://www.containerandpackaging.com/catalog/plastic-jars/8/?m=PP#0,0&0&0&0&0&PP&0&8&0&0&list&0&0,0>polypropylene (PP) containers</a> are usually reserved as a basic type of jar for cosmetics, while <a href=https://www.containerandpackaging.com/catalog/straight-sided-glass-jars/77/#0,0&0&0&0&0&0&0&77&0&0&list&0&0,0>glass</a> and <a href=https://www.containerandpackaging.com/catalog/plastic-jars/8/?m=PET#0,0&0&0&0&0&PET&0&8&0&0&list&0&0,0>PET </a>variations dominate the higher-end look for a jar for cosmetics. Businesses have also learned to cut decorating costs for consumers by opting to have a jar for cosmetics hot stamped instead of labeled when metal components are involved. Packaging is designed to connect brands to consumers If there was a poster to depict the importance of choosing the appropriate jar for cosmetics it might say, “Packaging – Never underestimate the power of a first impression.” <div><a href=http://4.bp.blogspot.com/-bDXyTF8Wwxc/T5gfXdzETlI/AAAAAAAAAX0/f0IrUuI1HRw/s1600/packaging+poster.jpg><img src=http://4.bp.blogspot.com/-bDXyTF8Wwxc/T5gfXdzETlI/AAAAAAAAAX0/f0IrUuI1HRw/s1600/packaging+poster.jpg alt= border=0 /></a></div> Opportunity for Creating a More Meaningful Experience said it best when stating that, Packaging is a huge factor in what consumers choose. In order to be noticed brands must make a worthwhile statement through their packaging. There are countless details involved with finding and creating the ideal jar for cosmetics but the most important lesson is that every decision should come back to the consumer's desires. It's time to show despair.com lurkers (not mentioning any names, Stephen) and everyone else what it looks like to market your product with purpose and connection! Packaging is nothing short of a consumer-driven practice; keep the drivers on your side and you're bound to run into success. “Blogging” poster source: http://www.despair.com/blogging.html